2012考研英語翻譯比較后十一題11

　　UNIT11

　　It is not easy to talk about the role of the mass media in this overwhelmingly significant phase in European history. History and news become confused, and one’s impressions tend to be a mixture of skepticism and optimism. 46)Television is one of the means by which these feelings are created and conveyed -- and perhaps never before has it served so much to connect different peoples and nations as is the recent events in Europe.The Europe that is now forming cannot be anything other than its peoples, their cultures and national identities. With this in mind we can begin to analyze the European television scene. 47)In Europe, as elsewhere, multi-media groups have been increasingly successful: groups which bring together television, radio newspapers, magazines and publishing houses that work in relation to one another.One Italian example would be the Berlusconi group, while abroad Maxwell and Murdoch come to mind.

　　Clearly, only the biggest and most flexible television companies are going to be able to compete in such a rich and hotly-contested market. 48)This alone demonstrates that the television business is not an easy world to survive in, a fact underlined by statistics that show that out of eighty European television networks no less than 50% took a loss in 1989.

　　Moreover, the integration of the European community will oblige television companies to cooperate more closely in terms of both production and distribution.

　　49)Creating a “European identity” that respects the different cultures and traditions which go to make up the connecting fabric of the Old Continent is no easy task and demands a strategic choice-- that of producing programs in Europe for Europe. This entails reducing our dependence on the North American market, whose programs relate to experiences and cultural traditions which are different from our own.

　　In order to achieve these objectives, we must concentrate more on co-productions, the exchange of news, documentary services and training. This also involves the agreements between European countries for the creation of a European bank for Television Production which, on the model of European Investment Bank, will handle the finances necessary for production costs. 50)In dealing with a challenge on such a scale, it is no exaggeration to say “Unity we stand, divided we fall”-- and if I had to choose a slogan it would be “Unity in our diversity.” A unity of objectives that nonetheless respect the varied peculiarities of each country.

　　2012考研英語翻譯比較后十一題11案

　　UNIT11

　　46.電視是創造和傳遞感情的手段之一。也許在此之前，就加強不同的民族和國家之間的聯系而言，電視還從來沒有像在比較近的歐洲事件中起過如此大的作用。

　　47.多媒體集團在歐洲就像在其他地方一樣越來越成功了。這些集團把相互關系密切的電視臺、電臺、報紙、雜志、出版社整合到了一起。

　　48.僅這一點就表明在電視行業不是一個容易生存的領域。這個事實通過統計數字一目了然，統計表明在80家歐洲電視網中1989年出現虧損的不少于50%。

　　49.創造一個尊重不同文化和傳統的“歐洲統一體”絕非易事，需要戰略性選擇。正是這些文化和傳統組成了連接歐洲大陸的紐帶。

　　50.在應付一個如此規模的挑戰過程中，我們可以毫不夸張地說，“團結，我們就會站起來;分裂，我們就會倒下去。”